“Should we be doing something with agents?” We’ve been asked some version of this a lot in the past year, usually by someone who has just come back from a conference or read a board paper. It’s a reasonable question. The word is everywhere, the claims made for it are large, and very few of […]

“I asked ChatGPT and it said this should take about a week.” An AI software estimate turns up in our inbox more often now, and I want to be clear up front that it’s a completely fair thing to do. If you’re about to spend real money on something you can’t personally evaluate, getting a […]

Every week brings another AI tool promising to revolutionise creative workflows. Image generators that produce photorealistic output in seconds. Video tools that turn text prompts into motion. 3D generators that create assets from a single reference image. The demos are genuinely impressive. But for creative teams evaluating whether these tools belong in actual production workflows, […]

The predictions are everywhere. AI will automate content creation. AI will replace entire marketing teams. AI will make agencies obsolete. But what does AI digital marketing in 2026 actually look like? Most of these predictions are wrong, or at least badly framed. The more interesting question isn’t whether AI will change digital marketing. It will. […]

The demo always works. That’s the problem. Every AI product launch follows the same pattern: a polished demonstration where inputs are clean, requirements are simple, and edge cases don’t exist. The presenter types a prompt, something impressive happens, and the room gets excited about how this changes everything. Then you try to ship it. As […]

The term “vibe coding” describes a new way of building software. You tell an AI what you want, tweak the output, and ship something that works. You don’t need to understand every line of code underneath. When comparing vibe coding vs professional development, the difference comes down to one thing: expertise. For non-developers building simple […]

The AI tool landscape changes monthly. New models launch, capabilities expand, pricing shifts, and the “best” option depends entirely on what you’re trying to accomplish. For agencies evaluating these tools for their own workflows, or assessing technical partners who use them, here’s a practical view of where each platform tends to excel. This isn’t a […]

Every month brings another “transformative technology” that’s supposedly going to revolutionise digital campaigns. AI will automate everything. AR will replace websites. Blockchain will reshape how brands connect with consumers. As the team who builds these technologies into real campaigns, we see the journey from concept to production every day. This isn’t about dismissing innovation; we’re […]