VolkswagenPolo iPad Sales App
Task
Working with agency partner HH Global, we developed an interactive iPad app for Volkswagen to support sales of the Polo. A buyer comparing small cars wants to see the Polo as they would order it, with the colour, wheels, interior and features they prefer, and to know what those choices do to the price.
Outcome
The app brings vehicle information, video, image galleries and pricing guides together with a car configurator. Buyers choose a model variant, from the Trendline to the GTI, then the exterior colour, wheels, interior, accessories and optional extras. Each choice carries through the rest of the app, which makes it easy to compare two versions of the same car and see the difference in price.
When a buyer is ready to take the next step, an enquiry form in the app sends their details straight into Volkswagen’s CRM. From there the enquiry is routed to their nearest dealer for follow-up, so the interest a buyer shows on the iPad reaches someone who can sell them the car.
Client Feedback
Anthony and his team are absolutely amazing to work with. The professionalism that his team displayed is great, and I really appreciate how they went above and beyond to troubleshoot any issues presented to them. His team was responsive, and delivered our projects on time as promised. I would highly recommend CB services and would definitely work with them again!
Jancis Tan, Project Manager, HH Global
4.9 
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